Category
360
Make a 360 campaign for Samu Social de Paris — a charity group which helps homeless people — the campaign can't be moralizing or sad. It's important to highlight the association's actions and its staff in a positive way, as well as encouraging people to donate to help.
We thought about the fact that a lot of people donate money for TV shows such as Star Academy, X factor, etc by voting for their favorite player and "save" them. What if they could truly save people by voting for their favorite team ?
We used this retro design to match Star Academy's one, using all its codes to create a cheerful campaign where every participant is a winner thanks to the donors votes.
We made a print campaign, an event online and outdoor to promote it, as well as a radio campaign for a bigger reach.
Radio spot: once again, using the codes of those shows, acting like a new show announcement with a joyful tone.
Activation: During one day, 3 teams of volunteers guided by a Samu Social de Paris agent will compete against each other. They will have to carry out 4 missions, carried out daily by employees to help the most needy, within a given timeframe. The public can follow the adventure and vote for their favorite team. 1 vote = 1 donation, so everyone's a winner. To reinforce our campaign, prints, posts on social networks and a radio advert will be broadcast.
