Category
Print — Activation
The YEGO brand noticed that its users tended to use their services after a party, and therefore, under the influence of alcohol. So they decided to launch a prevention campaign aimed at them.
The constraints: no moralizing, and respect for the brand's light-hearted, friendly tone.
Using the graphic codes of alcohol advertisements to encourage people not to drink alcohol when using YEGO electric scooters.
By using photos of certain elements of the vehicle and choosing the right angle to make them look beery and fresh. These eye-catching visuals are followed by a tagline that plays on the brand name and signature: YEGO.O% and “alcohol free*”.
The message is that these scooters are alcohol-free.
Challenge : Communicate in a non-judgmental way with consumers to dissuade them from using their services while under the influence of alcohol.
Idée : In partnership with Les Halles de Bacalan in Bordeaux, YEGO will offer an evening event - Happy Sober - featuring a Happy Hour exclusively for soft drinks and mocktails. The aim is to encourage people to stay sober without depriving themselves of the small pleasures that a night out at the bar can offer.
